Advanced Fresh Concepts Franchise in 2024: Costs, Fee & FDD

Discover the potential of Advanced Fresh Concepts (AFC) – North America’s largest franchisor of supermarket sushi and Asian cuisine counters. Learn about investment costs, earnings insights, and the AFC support system designed for franchise success.

Last updated 24 Nov 2024 Time 13 min read
advanced fresh concepts

Advanced Fresh Concepts (AFC) Franchise Corp. is a powerhouse in North America’s food service scene, leading the way as the continent’s largest franchisor of supermarket-based food counters. Founded in 1986, AFC carved a niche by pioneering the concept of offering fresh, high-quality sushi within supermarket settings, which was an innovative model at the time. Today, AFC is known for transforming grocery shopping by creating a grab-and-go meal experience that brings sushi and Asian cuisine directly to busy shoppers. With deep roots in the food service industry, AFC has grown substantially over the years, earning a reputation for its consistently fresh, delicious offerings.

AFC specializes in freshly prepared sushi and other Asian dishes, focusing on creating high-quality, convenient meals for a diverse customer base. Their food counters cater to busy individuals and families looking for fast yet satisfying meal options. Core products range from sushi rolls to poke bowls and spring rolls, often complemented by items like edamame and seaweed salad. Besides supermarkets, AFC’s counters have expanded into other sectors, including military commissaries, university food courts, and corporate office spaces, reflecting their versatility and broad appeal.

In terms of scale, AFC has thousands of locations throughout North America, showcasing their incredible reach. With each location serving hundreds of customers daily, AFC’s operations span across the U.S. and other key markets, making it easy to find one of their counters in most major cities. The franchise’s extensive network of food counters is strategically located to reach a wide range of customers, from everyday grocery shoppers to students and office workers.

For franchisees, AFC offers a strong support system that includes comprehensive training programs and guidance to ensure consistency across locations. Their training focuses on food preparation, quality control, customer service, and operations management, helping franchisees deliver the same high standards AFC is known for. This support network, combined with their proven business model, makes AFC a compelling choice for anyone looking to invest in a franchise with a solid reputation and broad customer appeal.

Advanced Fresh Concepts Franchise Insights

  1. With thousands of locations, AFC is the largest North American franchisor of supermarket-based sushi and Asian food service counters, demonstrating its strong foothold and proven success in this unique market.
  2. AFC’s counters are estimated to serve hundreds of customers daily per location, thanks to strategic placements in high-traffic areas like supermarkets, universities, and military commissaries.
  3. AFC’s grab-and-go meals are prepared fresh every day, using high-quality ingredients to maintain consistency and appeal for health-conscious, time-pressed customers.
  4. Beyond supermarkets, AFC reaches customers through food counters in universities, corporate offices, and military bases, which helps franchisees diversify and stabilize income.
  5. Operating since 1986, AFC has over three decades of brand trust, offering franchisees an established reputation and a tried-and-tested business model.

Advanced Fresh Concepts Franchise Key indicators

Growth YOY (%)

1%

vs industry 1%


Total U.S. Franchised Units

4,074


3-Year Failure Rate

20%

vs industry 10%

How much does it cost to open an Advanced Fresh Concepts franchise?

Understanding the potential investment size and capital requirements is crucial when considering opening an Advanced Fresh Concepts franchise. These financial commitments, including initial franchise fees, equipment costs, and ongoing operational expenses, impact the feasibility and profitability of the venture. Thoroughly evaluating these factors ensures that potential franchisees are prepared for the financial responsibilities and can make informed decisions about their ability to sustain and grow the business, ultimately contributing to long-term success.

Min & Max Investment

Opening an Advanced Fresh Concepts franchise involves several key costs, which are outlined in Item 7 of the Franchise Disclosure Document (FDD). you can see a breakdown of the costs to open an Advanced Fresh Concepts below from the most recent Item 7 below:

Type of Expenditure  Minimum Investment  Maximum Investment 
Initial Fee  $6,250  $6,250 
Credit and Background Check Fee  $100  $100 
Tuberculosis, Drug Testing, and Criminal Background Checks  $100  $2,000 
Training Fee  $1,000  $4,600 
Training Fee for Managers  $0  $2,300 
ServSafe Food Protection Manager Training  $275  $550 
ServSafe Allergen Awareness Training  $10  $30 
Travel and Living Expenses while Training  $1,600  $11,500 
Operating Manual and Recipe Guides  $300  $600 
Purchase of Existing AFC Operated Food Service Counter  $1,000  $100,000 
Opening Food Inventory  $8,000  $24,000 
Signage  $0  $1,000 
Opening Assistance  $0  $1,800 
Labeling Machine and Inventory Scanner  $900  $2,000 
Warranty Service for Labeling Machine  $99  $199 
Data and Web Access Fee for Tablet  $120  $225 
Equipment and Smallwares  $14,700  $46,000 
Insurance (per location)  $700  $5,000 
Additional Uniforms  $0  $350 
Licenses & Permits  $300  $2,000 
Computer and Internet Access  $150  $800 
Additional Funds – 3 months  $5,500  $25,000 
Professional Advisor  $1,000  $2,000 
Account Broker Fee (first quarterly payment per location)  $0  $500 
Total for existing franchisee adding a new full-time or part-time Food Service Counter  $38,119  $217,724 
Total for a new full-time or part-time Food Service Counter franchise  $41,104  $238,804 

Item 7 in the Franchise Disclosure Document (FDD) is the “Estimated Initial Investment” section. It outlines the total costs a franchisee can expect to incur when starting a franchise, including the initial franchise fee, equipment, inventory, real estate, and other startup expenses. This section is crucial because it provides potential franchisees with a detailed understanding of the financial commitment required, helping them assess affordability and plan their investment strategy effectively.

Required Capital

Opening a franchise like Advanced Fresh Concepts (AFC) or similar food service counter concepts generally requires a reasonable level of capital, liquid assets, and net worth due to the investment in equipment, training, and operational needs. Here’s a breakdown of typical financial requirements for entering this segment:

  • Initial Investment For AFC, the total investment for a new food service counter typically ranges from $41,000 to $239,000. This includes essential items such as equipment, initial stock, and store setup costs. Assuming that you will finance your franchise investment, you should plan to have 20% of the total investment amount in the form of equity (cash) for the investment.
  • Liquid Assets Franchisees in this industry generally need around $50,000 to $100,000 in liquid assets to manage initial operating expenses and support cash flow during startup. This liquidity ensures franchisees can cover ongoing costs while establishing their business.
  • Net Worth Requirement A minimum net worth of $200,000 to $300,000 is often suggested for similar food service franchises, as it demonstrates financial stability and the ability to secure additional funding if needed.

How much does an Advanced Fresh Concepts franchise owner make?

Calculating the salary of an Advanced Fresh Concepts franchise owner involves analyzing gross sales to determine total revenue, assessing operational efficiency to understand profit margins, and accounting for franchisor fees and additional expenses such as rent, utilities, and payroll. Effective management of these factors can significantly impact the profitability and financial success of an Advanced Fresh Concepts franchise owner. This comprehensive financial analysis helps estimate net profits, from which the owner’s salary can be derived. A clear understanding of these factors ensures accurate salary projections and financial planning for sustainable business operations.

Advanced Fresh Concepts Revenue & Gross Sales

Unfortunately, specific median gross sales figures for Advanced Fresh Concepts (AFC) aren’t widely available. However, food service counter franchises, particularly those located in high-traffic supermarkets, often see steady daily sales due to their convenient, grab-and-go nature. AFC’s established presence in thousands of North American supermarkets and other high-foot-traffic venues (such as universities and military commissaries) indicates a solid business model that benefits from regular customer flow and a strong demand for fresh, high-quality, and convenient meal options.

Which key factors impact the average revenue performance of Advanced Fresh Concepts franchisees?

The performance of U.S. franchisee median gross sales for Advanced Fresh Concepts (AFC) is likely influenced by several key factors. One primary factor is AFC’s strategic placement in high-traffic locations, such as supermarkets, where customers are already present and may be inclined to make additional convenient food purchases. The emphasis on fresh, high-quality sushi and Asian cuisine, which appeals to health-conscious, busy shoppers, also plays a crucial role in attracting regular customers. Additionally, AFC’s established reputation and brand presence, built since 1986, provide franchisees with a trusted platform that encourages customer loyalty. Seasonal and location-based promotions, combined with an efficient grab-and-go model, help maintain consistent sales volume, while streamlined training and support systems empower franchisees to operate smoothly, maximizing sales potential.

Advanced Fresh Concepts Franchise Operational Costs

If you’re considering opening an Advanced Fresh Concepts (AFC) franchise, understanding the ongoing operational costs specific to this business model is crucial. These expenses will directly impact your bottom line, so planning for them can help ensure a sustainable and profitable operation.

  • Food and Ingredient Costs Maintaining quality and freshness is central to AFC’s brand, so you’ll need to allocate a budget for regular, high-quality seafood, produce, rice, and other ingredients to prepare sushi and Asian cuisine.
  • Labor Costs Hiring and training staff skilled in food preparation is essential, as well as managing ongoing wages and potentially, overtime costs to meet demand.
  • Packaging and Supplies AFC’s grab-and-go model relies on quality, appealing packaging for meals, so budgeting for containers, utensils, and other supplies will be an ongoing cost.
  • Maintenance and Equipment Upkeep To ensure food safety and efficiency, maintaining sushi cases, refrigeration units, and preparation equipment requires periodic investment in repairs and regular servicing.
  • Utilities Operating in a supermarket or other high-traffic location can lead to higher electricity, water, and gas usage due to refrigeration and food preparation needs.

By planning for these ongoing costs, you’ll be better prepared to manage expenses effectively and maximize the profitability of your AFC franchise.

Advanced Fresh Concepts Franchise Fees

Beyond standard operational costs, there are specific fees and compensations that come into play as part of your ongoing partnership with AFC.

  • Compensation to Franchisor AFC requires a percentage of gross sales as compensation, with 25% to 27% allocated to the store or facility hosting your counter (e.g., supermarkets or food courts). An additional 8% to 11% of gross sales is directed to AFC itself, reflecting the brand’s support in areas like product development and franchise services.
  • Additional Fees Franchisees may incur further charges for AFC’s training programs, proprietary technology, and other resources provided to support the business.

Keeping these ongoing fees in mind can help you better understand and prepare for the financial structure of owning an AFC franchise, enabling you to assess potential returns while meeting franchisor expectations.

Advanced Fresh Concepts Franchise Earnings

While specific earnings data for Advanced Fresh Concepts (AFC) franchises isn’t readily available, we can look at industry standards and AFC’s unique business characteristics to gain an informed view of potential earnings. The grab-and-go food service market, particularly within supermarkets and other high-traffic venues, tends to benefit from consistent customer flow. AFC’s focus on fresh sushi and Asian cuisine appeals to a broad demographic, including health-conscious consumers, which can translate into steady sales. The franchise’s established brand and high-visibility locations also play a role in attracting repeat customers, which often contributes to consistent, if moderate, earnings in this segment.

Additionally, the AFC model’s relatively low operational costs—particularly in terms of space requirements—can lead to favorable profit margins for franchisees. With centralized support, streamlined supply chains, and efficient product packaging, AFC has optimized its model to control expenses while meeting customer expectations for quality. For franchisees, this approach can mean more predictable cash flow and an opportunity to achieve profitability with efficient management, although actual earnings will depend on factors like location, local demand, and operational efficiency.

How to Open an Advanced Fresh Concepts Franchise

Becoming an Advanced Fresh Concepts (AFC) franchisee involves a structured process, guiding you from initial interest to opening day. Here’s an overview of the steps typically involved, designed to ensure that you’re fully prepared and supported as you launch your new business.

  1. Initial Inquiry You or your franchise specialist submits an initial inquiry basic information about your interest and background. You should also conduct thorough research on the franchise, including seeing all of the information available on the Vetted Biz franchise intelligence platform, including access to the most recent Franchise Disclosure Document (FDD).
  2. Initial Application You’ll likely complete an application that provides details about your background, financial readiness, and desired location.
  3. Initial Meeting and Interview Next, you’ll likely participate in a formal interview with AFC’s franchise team. This meeting gives both parties a chance to discuss expectations, assess fit, and address any questions you may have about the business model.
  4. Financial and Background Verification AFC will conduct a financial and background check to verify your financial qualifications, ensuring you meet the capital, net worth, and liquidity requirements for franchisees.
  5. Signing the Franchise Agreement Once approved, you’ll sign the franchise agreement, officially establishing your partnership with AFC. This agreement solidifies your commitment and provides a timeline for setting up your location.
  6. Training Program AFC provides a comprehensive training program that covers food preparation, customer service, inventory management, and more. This training is essential to ensure your team can maintain AFC’s standards for quality and service.
  7. Site Selection and Build-Out With AFC’s support, you’ll finalize your location, often within a supermarket or similar high-traffic environment, and prepare it for operations. This includes the layout, equipment setup, and any necessary branding to align with AFC’s look and feel.
  8. Pre-Opening Preparations As your location nears completion, AFC will assist with final preparations like stocking initial inventory, setting up technology systems, and conducting soft openings for training.
  9. Grand Opening and Start of Operations Once everything is ready, you’ll launch your AFC franchise with a grand opening event. AFC’s team may be present to provide support, and from here, you’ll begin daily operations, officially welcoming customers to your new business.

Pros & Cons

Pros

High-Traffic Locations: AFC franchises are often located in busy supermarkets, universities, and food courts, giving you a built-in customer base with consistent foot traffic, which can be an advantage in driving regular sales.

Established Brand: With over 35 years in the industry, AFC has a strong reputation and brand recognition, especially for quality sushi and Asian cuisine, providing franchisees with a proven concept that resonates with consumers.

Streamlined, Low-Cost Operations: The grab-and-go model requires limited space and minimal staffing compared to traditional restaurants, which can help you maintain a lower operational cost base and easier management.

Cons

Revenue Sharing Structure: AFC’s compensation structure requires a percentage of gross sales to both the facility where you’re located and AFC itself, which can affect profit margins compared to traditional franchising fee models.

Reliance on Partner Locations: Since AFC locations are within other facilities, like supermarkets, there’s limited control over aspects such as operating hours, foot traffic, and any store-specific changes, which can impact sales unpredictably.

Limited Product Variety: As a specialty food service counter focused on sushi and Asian cuisine, there may be limits in terms of menu variety, which might affect appeal in areas with less demand for these specific offerings.

Competition and Consumer Preferences: The sushi and grab-and-go market can be competitive, and customer preferences can vary widely by region, which may require adjusting your marketing and product selection based on local demand.

 

FAQs

Who owns Advanced Fresh Concepts?

  • Advanced Fresh Concepts is owned by its parent company, which has been a leader in the food service industry since its founding in 1986. The company is privately held and operates as a major player in the supermarket-based food service sector, offering franchises primarily in North America.
  • Yes, Advanced Fresh Concepts is a franchise. It is one of the largest North American franchisors of supermarket-based food service counters, offering franchise opportunities that specialize in sushi and other Asian cuisine, typically located in high-traffic venues like supermarkets, universities, and military commissaries.
  • Advanced Fresh Concepts faces competition from other food service franchises in similar locations, including brands like Sushicuban and Rolling Sushi, which focus on sushi counters and grab-and-go meals. Alternatives could include fast-casual Asian restaurants like Panda Express or other fresh food counters in supermarkets.
  • The CEO of Advanced Fresh Concepts is Jeffery Seiler, who also serves as the President, Chief Financial Officer, and Secretary of the company. With his leadership, AFC has continued to grow and expand its innovative food service concepts across North America.
  • The total investment to open an Advanced Fresh Concepts franchise ranges from approximately $41,000 to $239,000, depending on factors such as location and size of the food service counter. This estimate includes initial setup, equipment, inventory, and other operational expenses.
  • As of the most recent data, Advanced Fresh Concepts has 4,271 locations in the U.S., of which 4,074 are franchised locations.
  • The most recent calculated 3-year failure rate of Advanced Fresh Concepts was 20% in the U.S.
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