Top Massage Franchises in 2024 | Find the Best Massage Therapy Franchises
Explore top massage industry trends and discover leading franchises for investment. Learn how therapeutic and wellness demands are driving growth and positioning massage as an essential service.
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The massage industry represents an intersection between the healthcare and wellness sectors, encompassing both therapeutic and non-therapeutic services. Therapeutic massages are closely associated with the healthcare sector as a form of treatment for body aches, employing a soft-tissue technique. However, non-therapeutic massages are primarily for relaxation than physical rejuvenation purposes. While massage services are often incorporated within the broader spa industry, they are distinct in that they only offer massage services. Also, the industry doesn’t have any major players that take more than 5% of the market share. In this article, we will discuss the emerging massage industry trends in addition to providing you with the 5 top massage franchises ranked based on net unit growth.
Massage Industry Trends
Mounting associations with the healthcare industry have strengthened the massage industry in past years, and will likely continue to do so as the economy and industry is making a rebound. This association is important because before, massage services were seen as highly discretionary spending. But as the physiological and therapeutic benefits of massages come to light, more and more people will come to see massage as more of a necessary than discretionary purchase, for the sake of health.
5 Top Massage Franchises
Hand & Stone Massage and Facial Spa
Total U.S. Locations |
501 |
Net Unit Growth (3 years) |
64 |
Initial Investment |
$527K-$691K |
Royalty Fees |
5% |
Hand & Stone Massage and Facial Spa is a great massage franchise that offers massage, facial, and waxing along with other services. As a franchisee, they will provide you with a great amount of training and support to succeed with your massage franchise. In addition, they will provide you with a marketing plan, so you can attract the right customers.
Spavia
Total U.S. Locations |
52 |
Net Unit Growth (3 years) |
18 |
Initial Investment |
$295K-$596K |
Royalty Fees |
6% |
The main goal of Spavia is to offer the highest quality of spa services and a relaxing environment. They offer customers different types of massages, facials, and body treatments. As a franchisee, you will be supported by the best-skilled Spavia team to help you operate your franchise. In addition, the massage franchise will offer its franchisee marketing support to help promote the business.
The Woodhouse Day Spa
Total U.S. Locations |
77 |
Net Unit Growth (3 years) |
12 |
Initial Investment |
$1.48M-$3.21M |
Royalty Fees |
6% |
The Woodhouse Day Spa is one of the top massage franchises that offers its franchisees, all kinds of support from local marketing and training to tech support. This franchise will help you find the perfect location within your community. The Woodhouse Day Spa’s main goal is to help as many people as possible to grow and self-improve through self-care and spa treatments.
As a franchisee, you will be able to sell services and products under their trade names and business system.
MassageLuXe
Total U.S. Locations |
75 |
Net Unit Growth (3 years) |
9 |
Initial Investment |
$415K-$768K |
Royalty Fees |
6% |
MassageLuXe is one of the fastest-growing massage franchises, the main goal of this franchise is to help people feel relaxed and at peace. The franchisee is provided with training for them and their employees, in addition to having full access to their software to help manage the business better.
Elements Massage
Total U.S. Locations |
246 |
Net Unit Growth (3 years) |
3 |
Initial Investment |
$323K-$517K |
Royalty Fees |
6% |
Elements Massage is a massage franchise that offers its franchisees a full support package including training, site selection support, marketing, and more. This franchise offers numerous locations across the United States with the best quality services. It’s one of the best massage therapy franchises offering services like aromatherapy, foot scrub, herbal balls, and hot towel treatment.
Conclusion
In conclusion, a massage franchise could be a great investment opportunity especially since there is no key player in the industry with more than 5% market share. You should consider the different trends in the industry and their importance to people’s general health when making a decision. In this article, we also listed the 5 top massage franchises ranked by net unit growth. Those massage franchises are great opportunities to consider as you decide to invest in the industry.
