Edible Arrangements Franchises: Costs, Requirements, and Reviews

Introduction

I’ve come across some mixed reviews about the Edible Arrangements franchise, both positive and negative. Surprisingly, we haven’t covered this brand in a video yet. Taking a step back to 2016, Edible Arrangements had 1,088 locations in the U.S., but by 2021, that number dropped to 885. The franchise system hasn’t fared well in recent years, closing more locations than opening them, which raises concerns here at Vetted Biz.

Franchisees Complaints

In light of the FTC’s review of the franchise rule, we’ve seen various complaints from Edible Arrangements franchisees.

Humanitarian Considerations Complaint

One complaint detailed how franchisees operate at a loss:

• Fixed Hours: Franchisees must operate fixed hours set by the franchisor, even if it’s unprofitable.
• Employment Rights: Franchisees claim that unlike regular employment, they lack rights in their franchise arrangement.
• No Competitive Business: Franchisees are restricted from running a similar business, whereas the franchisor can manage competitive businesses.
• Extended Hours: Franchisees argue that extending store hours benefits the franchisor with extra royalties but increases labor costs, making it unprofitable for them.

The complaint requested the FTC provide more protection for franchisees.

Lawsuits Against The Franchisor And Their Founder

There have been several lawsuits against the franchisor and their founder, Tariq Farid. Some complaints cite improper increases in brand fund fees, the mandatory shipment of new phone and technology systems, and improper use of customer information.

Happy Franchisees

Despite these complaints, there are successful Edible Arrangements franchisees. Numerous franchisees have multiple locations and continue expanding. It is crucial for potential investors to speak to:

• Multi-Unit Operators: Those who are actively opening new locations.
• Former Franchisees: Learn about why they left the Edible Arrangements system.

Conclusion

Before investing in Edible Arrangements, it is essential to weigh the benefits and challenges. Speaking with both current and former franchisees can provide valuable insights into the day-to-day operations and long-term profitability of this business. Comparing similar franchise models in the market may also help determine if Edible Arrangements is the right choice for your investment goals.