Fitness Together Franchise in 2025: Costs, Fee & FDD

Learn about Fitness Together’s franchise opportunities. With personalized training and custom workout programs, this business model supports success in the fitness industry. Discover how you can join and contribute to a wellness-focused community.

Last updated 14 Feb 2025 Time 12 min read
3 4 e1617987767304

Fitness Together® is a pioneering boutique franchise in the fitness industry, established over 25 years ago on the principle that health is paramount. Founded by a team of passionate fitness enthusiasts, including Rick Sikorski, this brand has made a significant mark by offering personalized fitness experiences. The unique approach of Fitness Together is centered around creating a “second home” environment where clients are welcomed and inspired to achieve their fitness goals, regardless of their starting point or challenges.

At the heart of Fitness Together’s offerings is personalized training. The franchise specializes in custom workout programs designed to cater to individual goals such as weight loss, muscle building, and injury recovery. Their experienced personal trainers craft programs that incorporate strength, cardio, and wellness tracking, ensuring clients receive comprehensive fitness training. The primary market for Fitness Together consists of individuals seeking a supportive, personalized approach to fitness, ranging from beginners to seasoned athletes.

With a robust presence, Fitness Together operates numerous locations across the United States, serving as a testament to its successful business model. Many clients have started working on their fitness journey within these welcoming spaces, which reflect the brand’s commitment to delivering exceptional fitness experiences and fostering a community of health-conscious individuals.

Fitness Together offers a strong franchise support system, including comprehensive training programs for franchisees. These programs cover everything from operational guidance to marketing strategies, ensuring franchisees have the tools needed to succeed. Additional highlights include ongoing support and real-time adjustments to training programs, empowering clients to track their progress and achieve their wellness goals. With its focus on empowering individuals through personalized fitness journeys, Fitness Together stands out as a leader in the boutique fitness franchise arena.

Fitness Together Franchise Insights

  1. Fitness Together has been thriving for over 25 years, with more than 100 locations across the United States, showcasing its robust and sustainable business model.
  2. The franchise’s unique selling proposition lies in its personalized approach to fitness, offering custom workout programs tailored to individual needs, which has attracted a diverse clientele and resulted in a high client retention rate of over 85%.
  3. Fitness Together’s commitment to innovation is evident in its integration of wellness tracking and accountability measures, which have contributed to a 20% increase in client success stories over the past year.
  4. The fitness industry is projected to reach $87.2 billion by 2028, making it an appealing opportunity for entrepreneurs looking to enter a thriving market with a supportive franchise network.

Fitness Together Franchise Key indicators

Total U.S. Units

120 aprox.


Sales-to-Investment Ratio

1.1:1

How much does it cost to open a Fitness Together franchise?

Understanding the potential investment size and capital requirements is crucial when considering opening a Fitness Together franchise. These financial commitments, including initial franchise fees, equipment costs, and ongoing operational expenses, impact the feasibility and profitability of the venture. Thoroughly evaluating these factors ensures that potential franchisees are prepared for the financial responsibilities and can make informed decisions about their ability to sustain and grow the business, ultimately contributing to long-term success.

Min & Max Investment

Opening a Fitness Together franchise involves several key costs, which are outlined in Item 7 of the Franchise Disclosure Document (FDD). you can see a breakdown of the costs to open a Fitness Together below from the most recent Item 7 below:

Type of Expenditure Minimum Investment Maximum Investment
Initial Franchise Fee $40,000 $40,000
Real Property, Utility, Security, and Other Deposits $4,500 $11,100
Leasehold Improvements (net of landlord tenant allowances) $83,460 $213,100
Cabinetry, Millwork, Furniture, and Décor $8,840 $12,610
Fitness Equipment $24,500 $67,000
Initial Software Set-Up and Technology Fees $2,296 $2,296
Computer System & Other A/V Technology $8,100 $8,850
Training Program and Other Training Expenses $2,650 $3,950
Architect, Engineer, Drawings $16,250 $18,850
Grand Opening Spend Requirement $15,000 $15,000
Signage and Graphics $6,780 $10,550
Office and Business Supplies $1,650 $2,750
Business Licenses and Permits $935 $1,150
Insurance (Initial 20% Payment) $1,100 $1,300
Professional Fees $1,980 $13,530
Additional Funds (Three Months) $27,300 $43,600
Total Estimated Initial Investment $245,341 $465,636

Item 7 in the Franchise Disclosure Document (FDD) is the “Estimated Initial Investment” section. It outlines the total costs a franchisee can expect to incur when starting a franchise, including the initial franchise fee, equipment, inventory, real estate, and other startup expenses. This section is crucial because it provides potential franchisees with a detailed understanding of the financial commitment required, helping them assess affordability and plan their investment strategy effectively.

Required Capital

To open a Fitness Together franchise or a similar fitness franchise, prospective franchisees need to be aware of the financial requirements beyond the franchise fee. Here are the key financial prerequisites:

  • Required Capital Franchisees should have access to sufficient capital to cover the total estimated initial investment, which ranges from $245,000 to $466,000. This capital is necessary to cover various startup costs, including equipment, leasehold improvements, and initial marketing expenses. Assuming that you will finance your franchise investment, you should plan to have 20% of the total investment amount in the form of equity (cash) for the investment.
  • Liquid Assets It is advisable for franchisees to have liquid assets available, typically estimated at around $100,000 to $150,000. Liquid assets are crucial for managing cash flow during the initial months of operation and covering unforeseen expenses.
  • Net Worth A minimum net worth requirement is often set by franchisors to ensure financial stability. For a Fitness Together franchise, an estimated net worth of $300,000 to $500,000 is generally recommended. This includes all personal assets minus liabilities, providing a financial cushion for the franchisee.

How much does a Fitness Together franchise owner make?

Calculating the salary of a Fitness Together franchise owner involves analyzing gross sales to determine total revenue, assessing operational efficiency to understand profit margins, and accounting for franchisor fees and additional expenses such as rent, utilities, and payroll. Effective management of these factors can significantly impact the profitability and financial success of a Fitness Together franchise owner. This comprehensive financial analysis helps estimate net profits, from which the owner’s salary can be derived. A clear understanding of these factors ensures accurate salary projections and financial planning for sustainable business operations.

Fitness Together Revenue & Gross Sales

In recent years, Fitness Together has demonstrated robust revenue performance, underscoring its position as a leading boutique fitness franchise. The franchise’s median gross sales have reached $401,377. This financial performance is indicative of the brand’s effective business model and commitment to client satisfaction.

Which key factors impact the average revenue performance of Fitness Together franchisees?

The performance of U.S. franchisee median gross sales for Fitness Together can be attributed to several key factors. Firstly, the personalized approach to fitness, with custom workout programs and dedicated personal training, has greatly attracted and retained clients, fostering a loyal customer base. The franchise’s strong emphasis on creating a welcoming “second home” atmosphere empowers clients, encouraging them to stay committed to their wellness journey. Additionally, the integration of wellness tracking and accountability measures helps clients track their progress and achieve their fitness goals effectively. The brand’s reputation for delivering exceptional fitness experiences and its strategic location choices also play a significant role in enhancing visibility and accessibility, contributing to the overall success of the franchisees.

Fitness Together Franchise Operational Costs

Opening a Fitness Together franchise is an exciting venture in the dynamic fitness industry. To ensure smooth operations , it’s essential to understand the primary ongoing operational costs specific to this business. These costs are crucial for maintaining the quality and consistency of services offered to clients.

  • Staff Salaries and Benefits Hiring skilled personal trainers and administrative staff is vital. Competitive salaries and benefits help attract and retain top talent.
  • Facility Maintenance and Utilities Regular upkeep of the fitness center, including cleaning, repairs, and utilities like electricity and water, is necessary to provide a welcoming environment.
  • Fitness Equipment Maintenance Ensuring all fitness equipment is in optimal condition through regular maintenance and occasional upgrades is crucial for client safety and satisfaction.
  • Technology and Software Investing in software for scheduling, client management, and wellness tracking is essential for efficient operations and client engagement.
  • Insurance Comprehensive insurance coverage, including liability and property insurance, is necessary to protect the business against unforeseen events.

By carefully managing these ongoing operational costs, you can focus on delivering exceptional fitness experiences and fostering a community of health-conscious individuals.

Fitness Together franchise fees

Fitness Together has a structured fee system designed to support franchisees while ensuring the brand’s growth and sustainability. Here’s a breakdown of the key fees associated with owning a Fitness Together franchise:

  • Royalty Fee Franchisees are required to pay a royalty fee of 6% of their gross receipts. This fee supports the ongoing development and support services provided by Fitness Together, ensuring that franchisees have access to the latest training programs, operational guidance, and business strategies.
  • Brand Marketing Fund A contribution of 2% of gross receipts is allocated to the Brand Marketing Fund. This fund is used to enhance the overall visibility and reputation of Fitness Together through strategic marketing initiatives. The franchisor reserves the right to increase this contribution, reflecting the dynamic nature of marketing needs in the fitness industry.
  • Local Marketing Spend Requirement Franchisees must also allocate 2% of their gross receipts towards local marketing efforts. This requirement ensures that each location effectively reaches its local audience, fostering community engagement and driving client acquisition. Similar to the Brand Marketing Fund, this percentage may be subject to increase based on evolving marketing strategies.
  • Additional Fees Beyond the standard fees, franchisees may incur additional charges for various services and resources provided by Fitness Together.

By understanding and planning for these fees, prospective franchisees can better position themselves for success within the Fitness Together network.

Fitness Together franchise earnings

The earnings of a Fitness Together franchise owner can fluctuate based on several factors such as location, sales volume, operational efficiency, and cost management. However, on average, Fitness Together franchise owners can expect a considerable income. According to the latest data, the median gross sales for a Fitness Together franchise stand at approximately $401,377. For owner-operators, the estimated earnings are around $72,000, reflecting an 18% operating profit margin.

Hands-on management by the franchise owner can significantly enhance returns as the business expands. With a focus on personalized fitness training and a supportive community environment, franchisees have the opportunity to foster strong client relationships and drive business success by creating a “second home” for clients, empowering them on their wellness journey and ensuring they achieve their fitness goals.

How to Open a Fitness Together Franchise

Embarking on the journey to become a Fitness Together franchisee is an exciting opportunity to join a leading brand in the fitness industry. This process involves several key steps, from the initial inquiry to the grand opening of your franchise location. Here’s a comprehensive guide on how to successfully navigate this path:

  1. Initial Inquiry You or your franchise specialist submits an initial inquiry basic information about your interest and background. You should also conduct thorough research on the franchise, including seeing all of the information available on the Vetted Biz franchise intelligence platform, including access to the most recent Franchise Disclosure Document (FDD).
  2. Application Submission Complete and submit the franchise application form. This form requires detailed information about your background, financial status, and business experience. It serves as a formal request to join the Fitness Together franchise network.
  3. Interview Process Engage in a series of interviews with the Fitness Together franchise team. These interviews are designed to assess your suitability as a franchisee and provide you with an opportunity to ask questions and gain deeper insights into the business.
  4. Discovery Day Attend a Discovery Day event at the Fitness Together headquarters or a designated location. This event allows you to meet the corporate team, experience the brand firsthand, and understand the operational aspects of running a franchise.
  5. Franchise Agreement If both parties are satisfied with the discussions and evaluations, you will receive a franchise agreement. Carefully review and sign this agreement to formalize your commitment to becoming a franchisee.
  6. Site Selection and Lease Negotiation Work with the Fitness Together real estate team to select an ideal location for your franchise. This step involves negotiating lease terms and ensuring the site meets the brand’s standards.
  7. Training Program Participate in the comprehensive training program provided by Fitness Together. This program covers all aspects of running a franchise, including operations, marketing, and customer service.
  8. Pre-Opening Preparations Coordinate with the franchise support team to prepare for the grand opening. This includes setting up the facility, installing equipment, hiring staff, and executing marketing strategies.
  9. Grand Opening Launch your Fitness Together franchise with a grand opening event. This marks the official start of your operations and the beginning of your journey as a franchisee, offering personalized fitness training to your community.

Pros & Cons

Pros

Established Brand: Fitness Together has over 25 years of experience in the fitness industry, providing a strong brand presence and recognition.

Personalized Fitness Approach: The franchise’s focus on custom workout programs and personal training sets it apart from other fitness centers, appealing to clients who value individualized attention and support on their wellness journey.

Growing Industry: The fitness industry is projected to continue its growth, offering a promising market for new franchisees to tap into, with increasing demand for health and wellness services.

Cons

Location Dependency: Success can heavily depend on the location of the franchise. Securing a prime location that attracts the target market is crucial but can also be challenging and costly.

Market Competition: The fitness industry is competitive, with numerous options available to consumers. Franchisees must differentiate their services and maintain high standards to stand out.

Evolving Trends: The fitness industry is subject to rapidly changing trends and consumer preferences. Franchisees must stay updated with the latest fitness trends and adapt their offerings to meet client expectations, which can be resource-intensive.

FAQs

Who owns Fitness Together?

  • Fitness Together is owned by WellBiz Brands, Inc., a leading franchise portfolio company. WellBiz Brands specializes in health and wellness franchises, managing multiple brands that focus on fitness, beauty, and wellness services. Fitness Together operates under their umbrella, benefiting from the company's extensive experience and resources in the franchise industry.
  • Yes, Fitness Together is a franchise. It offers opportunities for entrepreneurs to own and operate their own Fitness Together studio, providing personalized fitness training and custom workout programs.
  • Fitness Together's biggest competitor is likely Orangetheory Fitness, known for its group fitness classes and heart rate-based interval training. Alternatives to Fitness Together include Anytime Fitness, offering 24/7 gym access, and Planet Fitness, known for its affordable membership options and extensive gym facilities.
  • The cost to buy a Fitness Together franchise ranges from $245,000 to $466,000. This investment includes various expenses such as the initial franchise fee, fitness equipment, leasehold improvements, and marketing.
  • As of the most recent data, Fitness Together has 120 locations in the U.S.
  • Personal training at Fitness Together is uniquely tailored to meet individual client needs. Each client benefits from a custom workout program focused on their specific goals, such as weight loss, muscle building, or injury recovery. Experienced trainers incorporate strength, cardio, and wellness tracking to deliver effective fitness training. This personalized approach, combined with a supportive "second home" environment, inspires clients to succeed in their wellness journey. Fitness Together is committed to accountability and results, making it a leader in personal training.
  • Access to unbiased franchise data.

    Use the largest, most up-to-date, and accessible franchise database to empower your sales, purchasing, and investment decisions within the franchise industry.