Fitness Together Franchise Review (2024)
Fitness Together is a one-on-one personal training concept. Many individuals believe that they simply do not know how to get a good workout. Even if they go to the gym regularly, they end up getting frustrated because they do not have the support and the know-how to get the results they want
Fitness Together Franchise Background
At Fitness Together, clients receive a customized workout with a clear focus on their goals and results. Whether they are looking to lose weight, tone and tighten muscles, or simply achieve better health, the Fitness Together philosophy is simple: Fitness Together pairs them with a personal trainer in a private setting and a workout plan tailored just for them
All workouts take place in a private, comfortable atmosphere. Personal trainers help clients use equipment safely.
The studio's certified personal trainers educate the client on proper techniques to help achieve maximum results.
Management Team
Fitness Together was founded in 1983 by Rick Sikorski, opening his first studio in Scottsdale, Arizona. Since 1996, Fitness Together started franchising and since then has has expanded continuously, opening franchise locations throughout the United States, Costa Rica, Israel, Brazil and Canada. The company is now part of well-known franchise company WellBiz Brands
There are more than 140 locations across the U.S. Each independently owned and operated. Fitness Together studios offer a truly customized approach to fitness for their clients. They also employ some of the best personal trainers in the industry to help clients achieve the results they want.
Franchise Fitness Center Industry Analysis
Franchise Strengths
- Proven fitness and wellness concept that offers a strong sense of community, personalized attention, personal training and nutrition
- Appeals to a wide range of the population, from young people who want to get in shape to older people that want to be healthy
- Recurrent revenue streams with monthly membership fee structure
- Strong franchise brand that is growing rapidly
Franchise Weaknesses
- Reliant on finding, training, and retaining good coaches/trainers to deliver the classes and engage the members
- Operates in a competitive environment with low barriers of entry
Fitness Center Industry Opportunities
- Brand awareness will continue to grow as the concept expands
- Personal training can accelerate fat loss and muscle gain
- Reduced chance of injury since you have a certified trainer working one-on-one with the client
- 80% of Americans don’t get recommended exercise (CBS News)
Threats in the Fitness Center Industry Market
- Operating in a very large, competitive market that is rapidly changing
- Profits can be negatively impacted due to close proximity of a similar competitor
- Potential for change in consumers’ preferred health/fitness regimen
- Growing preference for group fitness classes
How Much is a Fitness Together Franchise?
Fitness Together Franchise cost ranges from $143,600 to $258,100 according to the 2019FDD.