Finding the right franchise

With thousands of franchises to choose from, it’s easy to get overwhelmed or make a choice that doesn’t align with your goals or skills. Without expert insights, narrowing down the best options can feel like searching for a needle in a haystack.

Evaluating franchise profitability

Franchisors often present rosy projections, but how do you really know which franchises are profitable? Without access to unbiased data and analysis, it’s difficult to separate fact from fiction.

Limited support during the process

Franchisors provide support, but it’s often not tailored to your specific situation. Plus, many are incentivized to sell you a franchise regardless if it is the best one for you. Without an independent advisor, it’s easy to feel like you’re navigating the process without a map, leading to costly delays or missteps.

Overconfidence in franchisor promises

Without third-party verification, it’s easy to rely too heavily on franchisor promises related to expected revenue, growth, and market share. This overconfidence can lead to unrealistic expectations and potential disappointment when numbers don’t match the projections.