Gameday Men’s Health Franchise in 2024: Costs, Fee & FDD
Explore Gameday Men’s Health franchise opportunities with insights into costs, fees, and the robust support system. Learn why this rapidly growing franchise, with a 1400% YOY unit growth in 2023, is attracting savvy investors in the booming men’s health market.
Table of Contents:
Gameday Men’s Health is a healthcare franchise focused on optimizing men’s health and wellness, particularly in the areas of testosterone replacement therapy (TRT), weight loss, and overall vitality. The franchise was founded by Mike Alvarado, a healthcare entrepreneur with a deep understanding of the male wellness market. His vision was to create a brand that could offer specialized, clinic-based services tailored specifically for men, providing a space where they could address health concerns comfortably and confidently. Gameday Men’s Health has quickly gained significance in the industry by offering a modern and customer-centric approach to men’s health, standing out for its focus on creating personalized treatment plans and delivering exceptional patient care.
The core offerings of Gameday Men’s Health revolve around TRT, which is designed to help men regain their energy, mental clarity, and overall health as they age. Additionally, the franchise offers services like weight loss programs, sexual health treatments, and various wellness therapies aimed at improving the quality of life for men. The franchise targets men who are looking to improve their health and well-being, particularly those aged 30 and above who may be experiencing symptoms of low testosterone or related health issues. Ancillary services include nutritional counseling and lifestyle coaching, providing a holistic approach to men’s health. The brand’s core market is men who prioritize their health and seek specialized care in a supportive environment.
Gameday Men’s Health has experienced rapid growth since its inception, reflecting the increasing demand for men’s health services. The franchise currently operates a growing number of locations across the United States, with a strong presence in key metropolitan areas. While specific numbers of locations and customer base may vary, the brand has established itself as a go-to destination for men seeking professional and discreet healthcare services. The franchise model is designed to scale efficiently, with each clinic serving a substantial number of patients daily, ensuring that high-quality care is accessible to a broad audience.
As a potential franchisee, you’ll find that Gameday Men’s Health offers robust support systems to ensure your success. The franchise provides comprehensive training programs that cover everything from clinical protocols to business operations, ensuring that you and your staff are well-prepared to deliver exceptional service. Ongoing support includes marketing assistance, operational guidance, and access to a network of healthcare professionals and experts who can provide advice and support as needed. The brand’s commitment to franchisee success is evident in its structured approach to training and its focus on maintaining high standards across all locations. This, combined with the growing market for men’s health services, makes Gameday Men’s Health a compelling investment opportunity.
Gameday Men’s Health Franchise Insights
- Gameday Men’s Health is experiencing explosive growth with a year-over-year unit expansion rate of 1400% in 2023, far outpacing the industry average of 10%. This rapid expansion highlights the strong market demand and effective business model, making it an attractive opportunity for potential franchisees.
- The franchise’s core service, testosterone replacement therapy (TRT), generates significant recurring revenue, with patients requiring ongoing treatments that drive consistent business.
- Franchisees can expect an average revenue of $760k in their first year, with corporate locations earning between $1.2 million and $2.6 million annually, indicating a solid investment potential.
- With an initial franchise fee of $49,000 and total investment costs ranging from $227k to $386k, or $45k-80k if you can obtain a loan, Gameday Men’s Health offers a relatively affordable entry into a booming health services sector.
Gameday Men’s Health Franchise Key indicators
Unit Growth YOY (%)
1400%
vs industry 10%
Total U.S. Franchised Units
15
3-Year Failure Rate
0%
vs industry 8%
Sales-to-Investment ratio
2.5:1
How much does it cost to open a Gameday Men’s Health franchise?
Understanding the potential investment size and capital requirements is crucial when considering opening a Gameday Men’s Health franchise. These financial commitments, including initial franchise fees, equipment costs, and ongoing operational expenses, impact the feasibility and profitability of the venture. Thoroughly evaluating these factors ensures that potential franchisees are prepared for the financial responsibilities and can make informed decisions about their ability to sustain and grow the business, ultimately contributing to long-term success.
Min & Max Investment
Opening a Gameday Men’s Health franchise involves several key costs, which are outlined in Item 7 of the Franchise Disclosure Document (FDD). You can see a breakdown of the costs to open a Gameday Men’s Health below from the most recent Item 7 below:
| Type of Expenditure | Minimum Investment | Maximum Investment |
|---|---|---|
| Initial Franchise Fee | $49,500 | $49,500 |
| Rent | $6,825 | $22,896 |
| Real Estate Security Deposit | $1,500 | $7,000 |
| Utility Deposits | $0 | $1,500 |
| Leasehold Improvements | $20,000 | $25,000 |
| Architect and Design | $5,000 | $7,500 |
| Bookkeeping Services | $1,500 | $2,000 |
| Medical, Exam Room, Laboratory Equipment | $20,000 | $50,000 |
| Other Furniture, Fixtures, Equipment, and Signage | $15,000 | $21,000 |
| Technology Startup Fee and Three Months Technology Maintenance Fee | $1,500 | $1,500 |
| Initial Inventory of Consumable Medical Products | $0 | $6,000 |
| Computer System | $4,000 | $6,000 |
| Medical Practice Software | $0 | $5,500 |
| Training Expenses | $3,000 | $6,000 |
| Grand Opening Support Fee, Expenses | $4,500 | $4,500 |
| Fees Paid for Medical Training; Medical Association Fees | $0 | $18,850 |
| Medical Training Expenses | $8,000 | $12,000 |
| Grand Opening | $2,000 | $3,000 |
| Digital Marketing Fee and Set-Up Fee | $7,750 | $7,750 |
| Insurance | $2,000 | $4,000 |
| Staff Costs | $20,000 | $60,000 |
| Additional Funds - Three Months | $55,000 | $65,000 |
| Total Estimated Initial Investment | $227,075 | $386,496 |
Item 7 in the Franchise Disclosure Document (FDD) is the “Estimated Initial Investment” section. It outlines the total costs a franchisee can expect to incur when starting a franchise, including the initial franchise fee, equipment, inventory, real estate, and other startup expenses. This section is crucial because it provides potential franchisees with a detailed understanding of the financial commitment required, helping them assess affordability and plan their investment strategy effectively.
Required Capital
To open a Gameday Men’s Health franchise, the required capital involves both the initial investment costs and a net worth requirement set by the franchise. Let’s take a closer look below:
- Initial Investment The total estimated initial investment ranges from $227,000 to $386,000. This includes startup costs such as the franchise fee, clinic setup, equipment, initial inventory, and additional funds for initial operating expenses. Assuming that you will finance your franchise investment, you should plan to have 20% of the total investment amount in the form of equity (cash) for the investment.
- Liquid Assets Requirement While specific figures may not be publicly available, based on industry standards for similar healthcare franchises, it’s generally advisable for potential franchisees to have liquid assets of at least $100,000 to $150,000. This ensures the franchisee has sufficient funds to cover unforeseen expenses and maintain financial stability during the startup phase.
- Net Worth Requirement Although Gameday Men’s Health has not publicly disclosed a specific net worth requirement, a reasonable estimate for a franchise of this scale would suggest a recommended net worth of at least $400,000 to $500,000. This includes the value of assets like real estate, investments, and personal property, minus any liabilities.
How much does a Gameday Men’s Health franchise owner make?
Calculating the salary of a Gameday Men’s Health franchise owner involves analyzing gross sales to determine total revenue, assessing operational efficiency to understand profit margins, and accounting for franchisor fees and additional expenses such as rent, utilities, and payroll. Effective management of these factors can significantly impact the profitability and financial success of a Gameday Men’s Health franchise owner. This comprehensive financial analysis helps estimate net profits, from which the owner’s salary can be derived. A clear understanding of these factors ensures accurate salary projections and financial planning for sustainable business operations.
Gameday Men’s Health Revenue & Gross Sales
In 2023, Gameday Men’s Health franchises achieved a median gross sales of $760,824, highlighting the brand’s strong consumer demand and the effectiveness of their business model in the growing men’s health market. This financial performance underscores the potential for solid business growth for franchisees.
Which key factors impact the average revenue performance of Gameday Men’s Health franchisees?
The impressive median gross sales revenue of Gameday Men’s Health in 2023 can likely be attributed to several key factors. First, the increasing awareness and acceptance of men’s health services, particularly testosterone replacement therapy, have driven more clients to seek specialized care. The franchise’s modern, customer-centric clinics offer a comfortable and upscale environment that appeals to its target market, further enhancing customer retention and satisfaction. Additionally, Gameday Men’s Health’s strategic marketing efforts, leveraging popular health influencers, have amplified brand visibility and trust. Finally, the recurring nature of treatments like TRT ensures a steady and consistent revenue stream, contributing to strong financial performance for franchisees.
Gameday Men’s Health Franchise Operational Costs
When opening a Gameday Men’s Health franchise, there are several key ongoing operational costs to consider:
- Staffing Costs Salaries for medical professionals, administrative staff, and marketing personnel are significant, as they ensure the clinic runs smoothly and delivers high-quality care.
- Rent and Utilities Leasing a suitable location that aligns with the franchise’s upscale image can be a substantial ongoing expense, along with utilities such as electricity, water, and internet.
- Medical Supplies and Inventory Regular purchases of medical supplies, such as testosterone injections and other wellness products, are necessary to maintain consistent service offerings.
- Marketing and Advertising Continuous investment in local and digital marketing efforts is essential to attract and retain clients, contributing to ongoing operational costs.
- Maintenance and Equipment Regular maintenance of medical equipment and clinic facilities ensures a professional and safe environment for clients, adding to operational expenses.
These costs collectively impact the profitability and sustainability of the franchise, so it’s important to plan and manage them effectively.
Gameday Men’s Health Franchise Fees
When considering the ongoing operational costs of opening a Gameday Men’s Health franchise, it’s essential to account for various fees that are required to maintain and grow the business. Here’s a breakdown of the key fees you’ll encounter:
- Royalties For the first two months of operation, no royalties are required. Starting in the third month, you’ll pay the greater of 6% of Clinic Gross Revenue or the Minimum Royalty, due monthly on the 5th.
- Brand Development Fee You will contribute 2% of your Gross Revenue towards the Brand Development Fee, which supports national branding efforts. This fee may increase to 3% with a 60-day notice.
- Local Advertising and Marketing A minimum of $2,000 per month is required for local advertising efforts. If your spending falls short of this amount, you’ll need to pay the difference to meet the requirement.
- Digital Marketing Fee This fee varies depending on the number of locations you operate. For the first three businesses, it is $1,750 per month per location. This fee decreases slightly with more locations but can increase annually by up to 20% with notice.
- Additional Fees There might be other fees to consider, such as technology or training fees, which can impact your overall costs.
These ongoing fees are vital to maintaining the franchise’s operations and ensuring its success, so it’s crucial to budget for them appropriately.
For more detailed information on these ongoing fees and other potential costs, check the Franchise Disclosure Document (FDD). The FDD will provide a comprehensive breakdown of all fees, requirements, and additional details essential for making an informed investment decision.
Gameday Men’s Health Franchise Earnings
In 2023, Gameday Men’s Health franchises reported median gross sales of $760,824. For an owner-operator, the estimated earnings from these gross sales were around $152,165, providing a solid return on investment for those actively managing their franchise. For semi-absentee owners, who may not be involved in the day-to-day operations, the estimated earnings were slightly lower at $114,124. These earnings figures are based on maintaining consistent sales and operational efficiency, highlighting the potential profitability of the franchise depending on the level of involvement by the franchisee. While these numbers remained steady from the previous year, they reflect the reliability and stability of the business model in a growing market.
These earnings estimates provide a clear picture of what franchisees can expect when investing in a Gameday Men’s Health franchise. For owner-operators, the hands-on approach allows for potentially higher earnings due to their direct involvement in managing the clinic and optimizing operations. On the other hand, semi-absentee owners still enjoy a substantial income, albeit lower, reflecting the balance between less time commitment and steady returns. This flexibility in management options makes Gameday Men’s Health an appealing choice for a wide range of investors, whether they are looking to fully immerse themselves in the business or prefer a more hands-off approach.
How to Open a Gameday Men’s Health Franchise
Becoming a Gameday Men’s Health franchisee involves a structured process designed to ensure that both the franchisee and the brand are a good fit. Here’s an overview of the steps:
- Initial Inquiry: You or your franchise specialist submits an initial inquiry basic information about your interest and background. You should also conduct thorough research on the franchise, including seeing all of the information available on the Vetted Biz franchise intelligence platform, including access to the most recent Franchise Disclosure Document (FDD).
- Franchise Application: If the initial conversation goes well, you’ll be asked to complete a franchise application. This application will provide Gameday Men’s Health with detailed information about your financial background, experience, and suitability as a franchisee.
- Review of Franchise Disclosure Document (FDD): Once your application is approved, you’ll receive the Franchise Disclosure Document (FDD). This document contains detailed information about the franchise, including fees, earnings potential, and the obligations of both parties. You’ll have at least 14 days to review this document.
- Discovery Day: After reviewing the FDD, you may be invited to attend a Discovery Day. This event allows you to meet the corporate team, visit existing clinics, and gain a deeper understanding of the brand’s operations and culture.
- Final Approval and Agreement: If both you and Gameday Men’s Health decide to move forward, you’ll receive final approval as a franchisee. At this stage, you’ll sign the Franchise Agreement, which formally establishes your partnership with the brand.
- Training Program: Before opening your clinic, you’ll participate in a comprehensive training program. This training covers everything from clinic operations to marketing strategies, ensuring you’re fully prepared to run your business.
- Site Selection and Setup: Concurrently with training, you’ll work with the franchise’s real estate team to select a suitable location for your clinic. Once a location is secured, you’ll begin the build-out and setup process, following the brand’s guidelines for clinic design and equipment.
- Grand Opening and Ongoing Support: After your clinic is set up and ready to go, you’ll host a grand opening event. From there, Gameday Men’s Health provides ongoing support, including marketing assistance, operational guidance, and access to a network of other franchisees.
Pros & Cons
Pros
Strong Market Demand: The rising awareness and acceptance of men’s health services, especially testosterone replacement therapy (TRT), create a solid and growing customer base. This demand is fueled by societal shifts towards prioritizing health and wellness, particularly in aging populations.
Recurring Revenue Model: The core service offerings, such as TRT, require ongoing treatments, creating a reliable stream of recurring revenue. This business model can lead to stable and predictable income over time.
Appeal to a Specific Niche Market: The franchise caters to a clearly defined niche market—men looking to improve their health and wellness. This focused approach can lead to a more targeted and effective marketing strategy, resulting in higher customer loyalty.
Cons
Dependency on Healthcare Trends: The success of the franchise is closely tied to healthcare trends and public perception. Any changes in the regulatory environment or shifts in consumer attitudes towards treatments like TRT could affect the business.
Hands-On Management Required: While semi-absentee ownership is possible, the franchise tends to perform better with an owner-operator who is actively involved in daily operations. This may require a significant time commitment that might not suit all investors.
Earnings Variability: Although the business model offers potential for solid earnings, actual revenue can vary based on location, market conditions, and the owner’s ability to manage the business effectively.
