Joe & the Juice Franchise in 2024: Costs, Fee & FDD
Discover what makes Joe & The Juice a standout lifestyle café brand with its dynamic concept, global growth, and premium offerings. Explore investment insights and estimated costs for future investment possibilities.
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Joe & The Juice is a dynamic, fast-growing juice, coffee, and sandwich concept that has redefined the café experience since its founding in 2002. Born in the heart of Copenhagen, the brand was the brainchild of Kaspar Basse, who envisioned a vibrant, people-centric café culture. Joe & The Juice’s significance lies in its ability to combine healthy, fresh products with an urban, energetic atmosphere that resonates with modern consumers. Beyond just a café, it’s an experience—one that connects people through its upbeat music, sleek design, and engaging team. The company’s ethos revolves around positivity, inclusion, and social ties, making it far more than a quick-stop coffee shop—it’s a lifestyle destination.
At its core, Joe & The Juice specializes in freshly made juices, organic coffees, and handcrafted sandwiches (their signature “Joe’s Club” and “Tunacado” are fan favorites). Their menu reflects a balance of health-conscious choices and modern convenience, appealing to professionals, travelers, students, and fitness enthusiasts alike. While the freshly squeezed juices and espresso-based drinks are the stars, ancillary offerings like smoothies and protein-packed options round out the menu for customers on the go. The brand’s target market skews younger and urban, catering to those who value health, convenience, and style—think millennials, Gen Z, and young professionals seeking their daily fix in a social and ambient space.
Since its humble beginnings, Joe & The Juice has expanded into a true international powerhouse. Today, the brand boasts over 380 locations spread across 18 countries, employing a team of over 4,000 passionate juicers. Their presence is strongest in the Nordics, Central Europe, the United Kingdom, and the United States, and they’re ambitiously setting their sights on 1,000 stores by 2028. On any given day, Joe & The Juice serves hundreds of thousands of customers globally, offering them not just food and drinks, but a unique moment to pause, connect, and recharge. The company’s operational scale demonstrates its successful combination of product quality and cultural appeal.
What sets Joe & The Juice apart is its focus on people—both customers and employees. Their philosophy is rooted in building a strong team culture where employees feel valued, engaged, and empowered. The upbeat vibe in-store reflects this approach, with team members often embodying the brand’s virtues of positivity, inclusion, and growth. This “people-first” strategy has not only elevated the customer experience but also shaped Joe & The Juice into an aspirational brand with an unmistakable energy. The ambient music, sleek interiors, and friendly banter make every visit feel trendy and personal, solidifying its place as a modern café favorite.
Joe & The Juice isn’t just selling juice and coffee—it’s selling a culture, a community, and a connection. While individual franchising opportunities in the U.S. are currently unavailable, the company’s rapid global success and unique brand identity make it a concept to watch for any future investment opportunities.
Joe & the Juice Franchise Insights
- Founded in 2002 in Copenhagen, Joe & The Juice now has 380+ stores across 18 countries and aims to reach 1,000 stores by 2028—a clear sign of its scalability and appeal.
- Joe & The Juice is built on a unique employee-first philosophy, with strong values of positivity, inclusion, and growth, creating high employee engagement and an energetic customer experience.
- Stores are designed to feel modern and lively, with upbeat music, friendly team members, and an atmosphere that makes it a destination rather than a simple grab-and-go stop.
- The brand prioritizes healthy, fresh ingredients and sustainable operations, aligning with evolving consumer demands for responsible businesses in the food and beverage industry.
- From Scandinavia to the United States, Joe & The Juice has demonstrated cross-cultural success, proving its adaptability and scalability in diverse markets.
- Joe & The Juice only seeks a proven retail food service operator capable of developing an entire market or territory. It does not offer single-location or city franchises.
How much does it cost to open a Joe & the Juice franchise?
Understanding the potential investment size and capital requirements is crucial when considering opening a Joe & the Juice franchise. While it is not currently possible to become a franchisee of Joe & the Juice, you can still see the costs to open up a new Joe & the Juice location. These financial commitments, including equipment costs, and ongoing operational expenses, impact the feasibility and profitability of the venture. Thoroughly evaluating these factors ensures that potential franchisees are prepared for the financial responsibilities and can make informed decisions about their ability to sustain and grow the business, ultimately contributing to long-term success.
Min & Max Investment
Opening a Joe & the Juice location involves several key costs. As Joe & the Juice does not produce an up to date Franchise Disclosure Document (FDD), we can estimate the costs for a Joe & the Juice based on public filings and analysis. The costs to open up a new Joe & the Juice location are estimated to be between $330,000 to $865,000. The lower costs are expected for smaller location conversions and the higher costs are expected for new and larger locations.
Below are the estimated investment cost range to open a new Joe & the Juice:
| Type of Expenditure | Minimum Investment | Maximum Investment |
|---|---|---|
| Franchise Fee (estimate) | $30,000 | $50,000 |
| Real Estate/Lease Deposit | $10,000 | $50,000 |
| Build-Out and Improvements | $150,000 | $450,000 |
| Furniture, Fixtures & Equipment (FF&E) | $75,000 | $150,000 |
| Signage | $5,000 | $15,000 |
| Initial Inventory | $10,000 | $25,000 |
| Point-of-Sale (POS) System | $5,000 | $10,000 |
| Initial Marketing & Grand Opening | $10,000 | $30,000 |
| Training Expenses | $5,000 | $15,000 |
| Miscellaneous Opening Costs | $10,000 | $20,000 |
| Working Capital (3 months) | $20,000 | $50,000 |
| Estimated Total Investment | $330,000 | $865,000 |
Required Capital
When considering opening a Joe & The Juice location—or a similar-sized premium coffee, juice, and fast-casual concept—several financial requirements need to be factored in. While exact figures for Joe & The Juice are not available since it does not currently franchise, here are reasonable estimates based on comparable businesses:
- Required Capital (Total Investment) Estimated between $330,000 to $865,000, based on typical build-out, equipment, initial inventory, and working capital for a high-quality, modern café concept. Assuming that you will finance your franchise investment, you should plan to have 20% of the total investment amount in the form of equity (cash) for the investment.
- Liquid Assets (Cash On Hand) Franchisees or investors should expect to show $100,000 to $250,000 in liquid capital. This ensures you have enough cash for startup costs, initial operating expenses, and unexpected contingencies.
- Minimum Net Worth Most premium coffee and fast-casual franchise systems require a net worth of at least $500,000 to $1,000,000, depending on the scale of the investment and the region. This demonstrates your financial stability to handle operations and growth.
How much does a Joe & the Juice franchise owner make?
While Joe & the Juice is not currently franchising in the U.S., it helps to know how much a potential Joe & the Juice franchise owner would make for if and when they decide to franchise. Calculating the salary of a hypothetical Joe & the Juice franchise owner involves analyzing gross sales to determine total revenue, assessing operational efficiency to understand profit margins, and accounting for franchisor fees and additional expenses such as rent, utilities, and payroll. Effective management of these factors can significantly impact the profitability and financial success of a potential Joe & the Juice franchise owner. This comprehensive financial analysis helps estimate net profits, from which the owner’s salary can be derived. A clear understanding of these factors ensures accurate salary projections and financial planning for sustainable business operations.
Joe & the Juice Revenue & Gross Sales
While Joe & The Juice does not publicly disclose specific revenue figures or median gross sales, the brand’s consistent global expansion and strong presence in high-traffic, urban locations suggest healthy revenue performance. With 380+ stores across 18 countries and plans to reach 1,000 stores by 2028, Joe & The Juice demonstrates steady growth and strong demand for its premium coffee, juice, and food offerings.
Which key factors impact the average revenue performance of Joe & the Juice franchisees?
The performance of Joe & The Juice U.S. locations is likely driven by several key factors. First, its unique concept—a fusion of premium coffee, freshly made juices, and healthy sandwiches—appeals to urban, health-conscious consumers looking for quick, nutritious options. The brand’s modern, Instagram-friendly store design and vibrant atmosphere attract younger demographics, including professionals, students, and trendsetters. Strategic placement in high-traffic areas like business districts, airports, and upscale neighborhoods ensures strong visibility and consistent foot traffic. Additionally, Joe & The Juice’s emphasis on high-quality ingredients and exceptional customer service builds a loyal customer base. Finally, the brand’s focus on fostering an inclusive, people-centric culture among employees likely enhances service quality, which contributes to positive customer experiences and repeat business. These factors combined position Joe & The Juice as a standout player in the competitive U.S. coffee and fast-casual market.
Joe & the Juice Franchise Operational Costs
When operating a coffee, juice, and fast-casual concept similar to Joe & The Juice, it’s crucial to factor in the primary ongoing operational costs to ensure profitability and long-term success. These costs are typically driven by the daily needs of running a premium, high-traffic beverage and food establishment.
- Labor Costs Staffing expenses, including wages, benefits, and payroll taxes for baristas, kitchen staff, and management. Labor can account for a significant portion of operating costs due to customer-focused service.
- Cost of Goods Sold (COGS) Ingredients for juices, coffee, sandwiches, and other offerings. High-quality, fresh produce and specialty coffee beans may increase these costs but are essential for maintaining brand quality.
- Rent and Utilities Leasing costs for prime, high-traffic locations, along with utilities such as electricity, water, and Wi-Fi to keep the store running smoothly.
- Inventory Management Continuous restocking of perishable ingredients, packaging, and disposable items like cups, straws, and napkins.
- Equipment Maintenance and Repairs Regular servicing of coffee machines, juicers, refrigeration units, and kitchen equipment to prevent costly breakdowns.
- Marketing and Local Advertising Costs for promotions, social media campaigns, and events to drive foot traffic and retain loyal customers.
- Technology and POS System Subscription fees for point-of-sale systems, payment processing, and other software tools to track sales and manage operations efficiently.
Managing these ongoing costs effectively is vital to maintaining healthy margins and operational efficiency. By carefully balancing quality, labor, and overhead, you can set a strong foundation for long-term success in this competitive market.
Joe & the Juice Franchise Fees
Since Joe & The Juice is not currently offering individual franchising opportunities in the U.S., it does not charge any franchise-related fees such as royalties or advertising contributions. Joe & The Juice operates as a corporate-owned chain, meaning all locations are owned and managed directly by the company rather than by individual franchisees. This model allows Joe & The Juice to maintain a high level of control over operations, quality, and branding across all its stores.
Joe & the Juice Franchise Earnings
While specific earnings data for Joe & The Juice franchises is not available, we can provide an informed overview based on industry standards and the characteristics of similar coffee, juice, and fast-casual concepts. Businesses in this segment often benefit from high customer traffic during peak hours, particularly in urban areas or high-foot-traffic locations such as business districts, airports, and shopping centers. Revenue potential is typically driven by a combination of premium pricing for high-quality products, strong branding, and an emphasis on health-conscious, on-the-go food and beverage options. Additionally, a loyal customer base and repeat business are critical to sustaining earnings in this competitive market.
Profitability is influenced by factors such as labor costs, rent, and cost of goods sold (COGS), which can vary depending on the location and size of the operation. Upselling opportunities, such as bundling juices with sandwiches or offering loyalty programs, can also boost earnings. Overall, businesses like Joe & The Juice that focus on delivering a unique, premium experience while maintaining operational consistency tend to perform well in the coffee, juice, and fast-casual market.
How to Open a Joe & the Juice Franchise
Joe & The Juice is not currently a franchise, meaning it operates as a corporate-owned chain, and therefore, it is not possible to become a franchisee at this time.
If you’re interested in becoming part of the Joe & The Juice team, a potential pathway would be to work your way up to a general manager position at one of their locations. Here are the steps typically involved:
- Start in an entry-level position Begin as a Juicer or Team Leader to gain hands-on experience with the products, customer service, and the company’s operational standards.
- Demonstrate leadership abilities Show initiative by taking on additional responsibilities, such as managing shifts, supporting team members, and ensuring smooth daily operations.
- Master company values and culture Embrace Joe & The Juice’s focus on high-quality service, employee engagement, and brand ethos to align with the company’s core principles.
- Develop management skills Focus on building skills in team management, inventory control, and sales performance while ensuring excellent customer experiences.
- Achieve strong performance results Consistently meet or exceed operational targets, demonstrating leadership potential and readiness for more responsibility.
- Be promoted to general manager Once you have proven yourself through leadership, performance, and experience, you can move into the general manager role where you’ll oversee the overall operations of the store.
Pros & Cons to Opening a New Joe & the Juice Location
Pros
Strong Brand Identity: Joe & The Juice has established a strong, unique brand in the premium coffee, juice, and fast-casual market. This branding attracts a loyal, health-conscious customer base.
Growing Health & Wellness Trend: The increasing demand for healthier, on-the-go food and beverage options works in Joe & The Juice’s favor, making its menu items attractive to a wide range of consumers.
Urban-Centric Model: The brand’s focus on high-traffic urban areas, such as business districts and shopping centers, gives new locations access to large potential customer bases.
Employee Engagement: With a focus on developing a positive company culture and high employee engagement, Joe & The Juice fosters a motivated and dedicated workforce, contributing to better customer service and retention.
Cons
Competitive Market: The coffee, juice, and fast-casual industries are highly competitive, with many established players in the space. Differentiation can be difficult, and constant innovation is necessary to stay ahead.
Dependence on Location: A new store’s success can heavily depend on its location. Poor site selection or lower-than-expected foot traffic can negatively impact sales and profitability.
Employee Turnover: While the company emphasizes employee engagement, high turnover in the food service industry remains a challenge. Recruiting and retaining skilled staff can impact operational stability.
Economic Sensitivity: As a premium brand, Joe & The Juice could be vulnerable to economic downturns, as customers may cut back on discretionary spending, especially for higher-priced, premium products.
