Pet Supplies Plus Franchise in 2024: Costs, Fee & FDD

Pet Supplies Plus Franchise: High Initial Cost, Quick Payback! Discover why this beloved pet retail chain, with over 700 locations, offers a compelling opportunity for aspiring franchisees. Explore investment details, earnings potential, and support systems in our in-depth analysis.

Last updated 17 Oct 2024 Time 12 min read
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Pet Supplies Plus, founded in 1988 by Harry and Judy Schwartz, has become a significant name in the pet retail industry. Their vision was to create a neighborhood pet store that provides both high-quality products and exceptional service. Over the years, they have distinguished themselves by focusing on community and customer care, creating a loyal customer base and setting high standards in pet retail. This approach has set them apart from larger, more impersonal chains, making them a beloved brand in the pet supplies market.

Pet Supplies Plus offers an extensive selection of pet products, including food, toys, grooming supplies, and health products for dogs, cats, and other pets. They also provide valuable ancillary services like pet grooming and self-service pet washing stations. Their core customers are pet owners who value a mix of quality, convenience, and personalized service. They cater to a broad spectrum of pet needs, positioning themselves as a preferred destination for both everyday essentials and specialty items.

The franchise has seen significant growth, with over 600 locations across the United States. Their stores attract a large daily customer base, reflecting their widespread popularity and the trust pet owners place in their offerings. While their presence is primarily domestic, their growth trajectory suggests potential for future expansion into new regions and possibly international markets.

Pet Supplies Plus offers a robust franchise support system, featuring comprehensive training programs that cover store operations, customer service, inventory management, and marketing strategies. Franchisees receive ongoing support from regional managers and a network of fellow franchisees. Their community-focused approach guides on building strong local connections, enhancing the store’s reputation, and fostering customer loyalty.

Pet Supplies Plus Franchise Insights

  1. The pet industry is a booming market, with Pet Supplies Plus franchisees seeing strong sales, thanks to a combination of high-quality products and loyal customers.
  2. The franchise offers unique services like self-service pet washing stations, catering to pet owners who value convenience and personal care. This differentiation enhances customer loyalty and sets Pet Supplies Plus apart from its competitors.
  3. The franchise emphasizes a neighborhood pet store feel, fostering strong relationships with local customers and becoming an integral part of the community.

Pet Supplies Plus Franchise Key indicators

Growth YOY (%)

14%

vs industry 16%


Total investment

$498K-$1.98M


3-year Failure Rate

3%

vs industry 4%


Sales-to-Investment ratio

2:1

How much does it cost to open a Pet Supplies Plus franchise?

Understanding the potential investment size and capital requirements is crucial when considering opening a Pet Supplies Plus franchise. These financial commitments, including initial franchise fees, equipment costs, and ongoing operational expenses, impact the feasibility and profitability of the venture. Thoroughly evaluating these factors ensures that potential franchisees are prepared for the financial responsibilities and can make informed decisions about their ability to sustain and grow the business, ultimately contributing to long-term success.

Min & Max Investment

Opening a Pet Supplies Plus franchise involves several key costs, which are outlined in Item 7 of the Franchise Disclosure Document (FDD). you can see a breakdown of the costs to open a Pet Supplies Plus below from the most recent Item 7 below:

Type of Expenditure  Minimum Investment  Maximum Investment 
Initial Franchise Fee  $49,900  $49,900 
Inventory  $170,000  $290,000 
Equipment  $155,000  $305,000 
POS Equipment Installation  $3,150  $3,600 
Full Store Preprinted Shelf Labels for Product  $270  $300 
Training  $4,000  $8,000 
Advertising Grand Opening  $20,000  $30,000 
Insurance  $2,000  $7,000 
Leasehold Improvements  $25,000  $950,805 
Prepaid Rent/Security Deposit  $0  $24,000 
Legal & Accounting  $4,000  $10,000 
Pre-Opening Labor  $10,000  $35,000 
Set Up Fee  $15,000  $15,000 
Additional Funds – Initial Period (6 Months)  $40,000  $250,000 
Total  $498,320  $1,978,605 

Item 7 in the Franchise Disclosure Document (FDD) is the “Estimated Initial Investment” section. It outlines the total costs a franchisee can expect to incur when starting a franchise, including the initial franchise fee, equipment, inventory, real estate, and other startup expenses. This section is crucial because it provides potential franchisees with a detailed understanding of the financial commitment required, helping them assess affordability and plan their investment strategy effectively.

Required Capital

To open a Pet Supplies Plus franchise, the required capital involves both the initial investment costs and a net worth requirement set by the franchise. Let’s take a closer look below:

  • Initial Investment The total estimated initial investment ranges from $498,000 to $1.98 million. This includes the franchise fee, real estate costs, construction, equipment, initial inventory, and additional funds for initial operating expenses. Assuming that you will finance your franchise investment, you should plan to have 20% of the total investment amount in the form of equity (cash) for the investment.
  • Liquid Assets Requirement Pet Supplies Plus typically requires franchisees to have a minimum of $200,000 in liquid assets. This ensures that franchisees have sufficient funds to cover unforeseen expenses and maintain financial stability during the startup phase.
  • Net Worth Requirement The overall net worth requirement for a Pet Supplies Plus franchise is generally set at a minimum of $600,000. This includes the value of assets like real estate, investments, and personal property, minus any liabilities.

These financial requirements are designed to ensure that franchisees are well-prepared for the initial and ongoing costs of operating a Pet Supplies Plus location.

How much does a Pet Supplies Plus franchise owner make?

Calculating the salary of a Pet Supplies Plus franchise owner involves analyzing gross sales to determine total revenue, assessing operational efficiency to understand profit margins, and accounting for franchisor fees and additional expenses such as rent, utilities, and payroll. Effective management of these factors can significantly impact the profitability and financial success of a Pet Supplies Plus franchise owner. This comprehensive financial analysis helps estimate net profits, from which the owner’s salary can be derived. A clear understanding of these factors ensures accurate salary projections and financial planning for sustainable business operations.

Pet Supplies Plus Revenue & Gross Sales

The recent revenue performance of Pet Supplies Plus shows a mixed trend. In 2023, the franchise achieved gross sales of $2,439,138, reflecting a 9% decrease from the previous year. Despite these fluctuations, the franchise continues to maintain significant revenue, showcasing its resilience in the pet retail market.

Which key factors impact the average revenue performance of Pet Supplies Plus franchisees?

Several factors may have contributed to the decline in U.S. franchisee median gross sales revenue for Pet Supplies Plus from 2023 to 2024. Economic fluctuations, such as inflation and rising operational costs, could have affected consumer spending on pet products. Additionally, increased competition from online retailers and other pet supply chains might have impacted in-store sales. Supply chain disruptions and inventory challenges could have also played a role, leading to stock shortages and affecting sales performance. Lastly, changes in consumer behavior and preferences, possibly influenced by the post-pandemic environment, may have shifted spending patterns, contributing to the observed revenue decline.

Pet Supplies Plus Operational Costs

Operational costs for a franchise like Pet Supplies Plus are the ongoing expenses required to run the day-to-day operations of the business. These costs are essential for maintaining the business’s functionality and ensuring smooth operations. For a Pet Supplies Plus franchise, operational costs include:

  • Inventory Costs Expenses incurred from purchasing pet products, including food, toys, grooming supplies, and health care items. This covers the cost of stocking the store with a wide range of pet supplies to meet customer demand.
  • Labor Costs Wages, salaries, and benefits for employees, including store managers, sales associates, and any other staff involved in the daily operations. This also includes payroll taxes and employee training costs.
  • Rent or Mortgage Payments The cost of leasing or owning the property where the store is located. This includes monthly rent or mortgage payments, as well as property taxes and insurance.
  • Utilities Expenses for electricity, water, gas, internet, and other utilities necessary for running the store. Maintaining a comfortable and functional shopping environment is crucial.
  • Maintenance and Repairs Costs associated with the upkeep of the store, including fixtures, shelving, and equipment used for grooming and other services. This includes routine maintenance as well as unexpected repairs.
  • Supplies and Equipment This includes everything from point-of-sale systems, cleaning products, office supplies, and uniforms to inventory management systems and grooming equipment.
  • Marketing and Advertising Fees Contributions to national and local advertising funds. These contributions help cover the costs of marketing campaigns, promotions, and local store marketing efforts.
  • Royalty Fees Ongoing fees paid to Pet Supplies Plus for the right to use the brand and operating system. This is typically a percentage of the store’s gross sales.
  • Insurance Costs for various insurance policies, including property insurance, liability insurance, and worker’s compensation insurance.
  • Technology and Equipment Expenses for maintaining and upgrading point-of-sale systems, grooming equipment, and any other technological infrastructure necessary for store operations.
  • Miscellaneous Costs Other operational expenses such as licenses, permits, professional fees (e.g., legal and accounting services), and any other costs that arise from running the business.

Careful planning and budgeting for these operational costs are crucial for the financial health and success of your Pet Supplies Plus franchise.

Pet Supplies Plus Franchise Fees

Operating a Pet Supplies Plus franchise involves various ongoing costs that are essential for maintaining smooth business operations. These costs ensure that the franchise remains competitive and operates efficiently. Here are the key ongoing operational costs relevant to a Pet Supplies Plus franchise:

  • Royalty Fees 2% of monthly gross sales for the first 12 months of operation, increasing to 3% thereafter.
  • Technology Fees Estimated between $925 and $1,200 per month, depending on the store build-out. These fees cover software licenses and support costs.
  • Point of Sale (POS) Leasing Payments Estimated at $283 to $366 per month plus tax, based on capital costs of $16,968 to $21,952.
  • Additional Fees Franchisees may incur extra costs for additional services or support, such as training sessions, special promotions, or required updates to technology and equipment. These fees vary based on the specific needs and requirements of the franchise and are typically communicated in advance by the franchisor.

Pet Supplies Plus Franchise Earnings

In 2023, the median gross sales for a Pet Supplies Plus franchise were $2,439,139, with earnings projected at approximately $440,000. This means that for an owner operator of a Pet Supplies Plus franchise, we can estimate their salary at $440,000, before paying any interest, taxes, depreciation or amortization.

Note that we estimate earnings for owners not working directly in the franchise would have lower earnings due to the need to higher a manager.

How to Open a Pet Supplies Plus Franchise

Becoming a Pet Supplies Plus franchisee involves a structured process that ensures you’re well-prepared to start and run a successful franchise. Here’s a step-by-step guide to the process:

  1. Initial Inquiry Submit an inquiry through the Vetted Biz website or directly contact a franchise specialist . This is where you express your interest and request more information about the franchise opportunity.
  2. Initial Application Complete and submit the initial franchise application. This form collects information about your background, financial status, and business experience.
  3. Franchise Interview Participate in an interview with a franchise development representative. This step is crucial for both you and Pet Supplies Plus to assess if the franchise opportunity is a good fit.
  4. Financial Review Provide detailed financial information to demonstrate your ability to fund the franchise. This includes financial statements, credit reports, and other relevant documents.
  5. Franchise Agreement Signing If approved, review and sign the franchise agreement. This legal document outlines your rights and responsibilities as a franchisee.
  6. Training and Preparation Attend the training program provided by Pet Supplies Plus. This training covers operations, marketing, and management to prepare you for running your franchise.
  7. Site Selection and Setup Work with Pet Supplies Plus to select a suitable location for your store. This involves site analysis, lease negotiations, and store setup.
  8. Pre-Opening Support Receive ongoing support from Pet Supplies Plus for store setup, including marketing materials, operational guidance, and assistance with hiring staff.
  9. Grand Opening Launch your franchise with the support of Pet Supplies Plus, including a grand opening event and marketing initiatives to attract customers.
  10. Ongoing Operations After the grand opening, manage your franchise according to Pet Supplies Plus’s guidelines. Regularly communicate with your franchise support team and follow operational procedures to ensure ongoing success.

Pros & Cons

Pros

Pet-Focused Niche Market: Pet Supplies Plus operates in a growing and resilient niche market. The increasing number of pet owners and their willingness to spend on pet care creates a steady demand for pet products and services.

Community-Centric Approach: The franchise emphasizes building strong local connections and community involvement, which can help you create loyal customers and establish a positive brand reputation in your area.

Exclusive Private Label Products: The franchise offers exclusive private label products that can provide higher margins and a unique selling proposition, differentiating your store from competitors.

Flexible Store Formats: Pet Supplies Plus provides various store formats, including smaller neighborhood stores and larger retail spaces. This flexibility allows you to choose a format that best fits your local market and personal preferences.

Cons

Evolving Consumer Preferences: The pet retail industry is subject to changing consumer preferences and trends, which may require frequent adaptation to stay relevant and competitive. Keeping up with trends can be challenging and resource-intensive.

Potential Supply Chain Issues: While the franchise provides support, disruptions in the supply chain or fluctuations in product availability can impact your inventory and sales. Managing these issues requires proactive planning and flexibility.

Seasonal Sales Fluctuations: Pet care products may experience seasonal sales fluctuations, such as increased sales during holidays or seasonal changes. This variability can affect your cash flow and financial planning.

Local Market Saturation: In some regions, there may be a high density of pet supply stores or other Pet Supplies Plus franchises, which can lead to market saturation and increased competition within your area.

FAQs

Who owns Pet Supplies Plus?

  • Pet Supplies Plus is owned by Franchise Group, Inc., which acquired the brand in 2021. Franchise Group is a multi-brand franchisor with a diverse portfolio, focusing on expanding and supporting established franchise concepts across various industries.
  • Yes, Pet Supplies Plus operates as a franchise. It allows individuals to invest in and operate their pet retail stores under the Pet Supplies Plus brand. Franchisees benefit from the company's established brand, support systems, and operational guidelines.
  • Pet Supplies Plus’s biggest competitor is PetSmart, a leading pet retail chain with a wide range of products and services. Alternatives to Pet Supplies Plus include Petco, which also offers a comprehensive selection of pet supplies, grooming, and veterinary services, and independent local pet stores that may cater to specific regional markets.
  • No, Pet Supplies Plus is not owned by Chewy. Pet Supplies Plus is an independently operated franchise business that maintains a mom-and-pop shop feel despite being a large pet supply chain. On the other hand, Chewy was acquired by PetSmart in 2017.
  • As of 2024, Pet Supplies Plus has 719 locations in the U.S., of which 485 are franchised locations and 234 are affiliate locations.
  • The most recent calculated 3-year failure rate of Pet Supplies Plus was 3% in the U.S.
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