The Franchise That Changes Lives Through Sports
You will learn about How much it costs to open TGA Premier Sports Franchise & Business Opportunities in After School Enrichment, Leagues and Camps.
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In this Vetted Biz interview, Patrick Findaro talks with Joshua Jacobs, founder and CEO of TGA Premier Sports, a franchise system focused on youth sports education, particularly in golf and tennis. Jacobs shares insights on TGA’s unique franchise approach, the role of sports education during COVID-19, the niche market TGA serves, and the competitive landscape in after-school sports programs.
TGA Premier Sports: Steady Growth in Youth Sports Education
Joshua Jacobs started TGA Premier Sports in 2003, and the company took a sustainable approach to expansion, waiting until 2010 to begin franchising. Over 11 years, the franchise grew to over 100 locations in the U.S., focusing on delivering high-quality sports programs in communities nationwide.
COVID’s Impact on TGA Premier Sports
Jacobs notes that COVID-19 created a tailwind for sports like tennis and golf, which allow for social distancing and family participation. He emphasizes that TGA offers COVID-safe, family-friendly programs that appeal to children and their families, especially as they look for activities outside of a screen-focused environment.
The Evolution of TGA Premier Sports
Initially focused on after-school programs, TGA has since expanded to recreational camps, family events, and even their own equipment line for golf and tennis. Starting in schools, TGA saw strong demand for youth golf and tennis programs, motivating Jacobs to broaden their offerings to serve more children and their families.
A Niche Market: Elementary School Programs
TGA primarily caters to elementary school-aged children (ages 6 to 10) and even offers programs for kids as young as three. Unlike other sports, which are often part of school athletics, golf and tennis are less common in the elementary school setting, giving TGA a unique space to introduce these sports.
Lifelong Sports: The Appeal of Golf and Tennis
Golf and tennis are sports people can play for life, making them especially valuable for children and parents alike. TGA’s ability to bring these sports into schools and other non-traditional settings provides more accessibility and cultivates long-term interest in physical activity and sportsmanship.
Community-Oriented Franchisees
TGA looks for franchisees who are passionate about sports and committed to community involvement. Franchisees should want to make a positive impact on children’s lives while growing a profitable business. As Jacobs puts it, TGA’s franchise model enables franchisees to “do well by doing good.”
Competitive Landscape in Youth Sports Franchising
While TGA faces some competition from country clubs and private sports camps, they maintain an edge in the after-school sports market. TGA’s unique model targets children who are new to golf and tennis, giving them an introduction to these sports at a young age and helping transition them to more advanced programs at local golf courses or tennis facilities.
TGA’s Unique Position
By positioning itself at the base of the youth sports pyramid, TGA focuses on introducing kids to sports rather than advanced competition. This model not only increases customer retention but also boosts revenue through repeat enrollments and extended participation.
Payment Structure for Franchisees
TGA functions as a partner group with schools, camps, and other community organizations, making their programs accessible to families and profitable for franchisees. Franchisees benefit from TGA’s built-in database and feeder system, which helps them attract participants who are new to the sport and build a loyal customer base over time.
Key Takeaways
- Sustainable Growth Model TGA’s steady expansion over 11 years shows the importance of sustainable growth and maintaining program quality.
- COVID-19 Tailwinds Golf and tennis, as socially distant sports, saw increased interest during COVID, providing a growth opportunity for TGA.
- Elementary School Niche TGA’s focus on golf and tennis in elementary schools sets it apart from competitors and builds a strong foundation for lifelong sports engagement.
- Franchisee Fit TGA looks for community-oriented franchisees who prioritize both business growth and social impact.
- Competitive Advantage TGA’s emphasis on introducing children to sports rather than competition creates a unique niche in youth sports education.
For more insights, watch the full interview with Joshua Jacobs on the Vetted Biz YouTube channel or explore additional articles about franchise opportunities in the youth sports industry on our website.
