Case Study: How Travis Lucero Found the Perfect Franchise with Vetted Biz

Introduction: A Seasoned Business Owner Seeking a New Opportunity

Travis Lucero had spent years successfully managing his family’s business, gaining valuable experience in entrepreneurship. However, despite his success, Travis was ready for something new. He and his wife wanted to branch out and start a business of their own—one that would give them the freedom and autonomy they desired, while building on their extensive experience. They were drawn to franchising as a way to avoid “reinventing the wheel,” but they had no clear idea of what industry or brand to pursue. This is where Vetted Biz came into the picture.

The Challenge: Finding the Right Franchise in a Sea of Options

While Travis and his wife were certain about wanting to own a franchise, they were overwhelmed by the sheer number of choices and had no idea which business model would be the best fit for their goals. After years of running a family business that was now running so smoothly that they had extra time on their hands, they sought a new challenge but needed help narrowing down their options.

With no specific industry or brand in mind, they were looking for expert guidance to help them make the right choice. That’s when they connected with expert franchise consultant Tara Merchant, of Franchise Performance Group, through Vetted Biz, who immediately set out to help them identify potential franchises.

The Solution: Guidance and the Power of Comparisons

Tara introduced Travis and his wife to four franchise options, providing them with detailed insights into each brand to help guide their decision-making process. At first, Travis and his wife focused on the first three brands and thought they had made their final decision. However, Tara gently encouraged them to consider the fourth option as well, knowing that exploring all possibilities would help them make a more solid, well-rounded decision.

This extra push turned out to be crucial. While Travis and his wife were initially set on one of the earlier options, they quickly fell in love with the fourth brand after giving it a deeper look. It perfectly aligned with their needs, values, and long-term goals, and it offered the kind of business opportunity they had been searching for.

The Impact: A Well-Informed, Confident Decision

The ability to compare multiple franchises side by side and the gentle but firm guidance from their consultant made all the difference in Travis’s franchise journey. By carefully considering all four options, Travis and his wife were able to make a well-informed decision that they were completely confident in. The fourth brand they had initially overlooked became their top choice, and they were thrilled with the outcome.

The gentle push to explore every option before making a final decision demonstrated the value of having a consultant who was not only knowledgeable but also deeply invested in the client’s success. The consultant’s ability to challenge their initial choice in a thoughtful, supportive way ultimately led them to the best decision for their new venture.

Recommendation: Trust, Care, and Integrity

Travis and his wife were grateful for the care and integrity that Tara demonstrated throughout the process. After a month in their new business, they shared glowing feedback, emphasizing how much they appreciated the thoughtful advice and guidance they received. The entire experience with Vetted Biz left them feeling confident in their investment and ready to take on this new chapter in their business journey.

Conclusion: A New Franchise, A New Chapter

Travis Lucero’s journey to franchise ownership is a powerful example of how expert guidance and careful comparisons can lead to the perfect business opportunity. As a seasoned business owner, Travis knew he didn’t want to reinvent the wheel—but he also needed help navigating the vast world of franchising. With the support of Vetted Biz and his expert franchise consultant, Tara, he and his wife found a franchise that aligned with their goals and values. Thanks to the personalized, thoughtful approach they received, Travis and his wife are now confidently running their new franchise and excited about what the future holds.