Yoga Six Franchise Review (2021)
Yoga Six is a modern fitness boutique offering a fresh perspective on one of the world’s oldest fitness practices and wellness industry. Yoga Six has classes to fit every fitness level. Whether the focus is on deep stretching, stress relief, or high intensity workouts that challenge every step of the way, they have a class.
They believe that everyone deserves the mind-body experience of yoga. By connecting the student to a practice that is energizing, empowering, and fun. They deliver life-enhancing benefits through different yoga classes such as Stretch and Restore, Slow Flow, Hot Yoga, Vinyasa, Power Yoga and Performance.
Management Team
Yoga Six, founded in 2012, operates studios in five markets: San Diego, Chicago, St. Louis, Milwaukee and Columbus, Ohio. The brand is based around six aspirational pillars: stronger, leaner, clearer, calmer, braver, further.
In 2018, Yoga Six was acquired by Xponential Fitness, it is the sixth brand now under the Xponential umbrella, which includes Club Pilates, CycleBar, StretchLab, Row House and AKT. It is Xponential’s first yoga brand.
As part of the Xponential Fitness suite of brands, Yoga Six franchise owners will be backed by a corporate leadership team that boasts over 25 years of fitness franchising experience and offers significant support for site selection, build out, marketing, retail, sales and operations as well as extensive training.
Health and Wellness Industry
Franchise Strengths
- Fitness and wellness industry concept that offers a strong sense of community, personalized attention, and variety
- Appeals to a wide range of the population, from people who want to get in shape to others who just want to de-stress to strong yoga enthusiasts
- Recurrent revenue streams with monthly membership fee structure
Franchise Weaknesses
- Reliant on finding, training, and retaining good coaches/trainers to deliver the classes and engage the members
- Operates in a competitive environment with low barriers of entry
Franchise Opportunities
- Growing niche within the health/fitness market- Over $16b spent by yoga practitioners on yoga clothing, equipment, classes, and accessories in the last year
- Very large and growing market – approximately 37 million American practice yoga today, a significant increase from 20 million in 2012 (statista)
- Brand awareness will continue to grow as the concept expands
- 69% percent of yoga studios are independently owned
- Between 2012 and 2016 the number of Americans practicing yoga grew by 50% (TheGoodBody)
Franchise Threats
- Operating in a very large, competitive market that is rapidly changing
- Profits can be negatively impacted due to close proximity of a similar competitor
- Potential for change in consumers’ preferred health/fitness regimen
Yoga Six Franchise Cost
Yoga Six Franchise cost ranges from $335,578 to $474,164 according to the 2019 FDD.
| Item | Estimated Amount (in USD) | When Due | To Whom Payment is to Be Made | |
|---|---|---|---|---|
| Low | High | |||
| Initial Franchise Fee | $60.000 | $60.000 | At signing of Franchise Agreement | Franchisor |
| Travel & Living Expenses While Training | 500 | 3.000 | Prior to training | Airlines, hotels, and restaurants |
| Real Estate/Lease | 9.300 | 28.000 | As incurred | Landlord |
| Leasehold Improvements | 72.100 | 179.500 | As incurred | Approved suppliers, Architects and Contractors |
| Signage & Graphics | 21.500 | 30.000 | As incurred | Approved Suppliers |
| Insurance | 900 | 1.000 | Before Opening | Insurance Carrier |
| Speacialty and Other Exercise Equipment | 8.000 | 8.100 | Before Opening | Franchisor |
| Opening Retail Inventory | 12.000 | 12.000 | Before Opening | Franchisor and other Approved Suppliers |
| Utility Deposits | 0 | 1.000 | As incurred | Utility Suppliers |
| Licenses and Permits | 0 | 3.000 | As arranged | Local, State or Federal Government |
| Furniture, Fixtures and Related Supplies | 22.000 | 23.500 | As incurred | Franchisor and other Approved Suppliers |
| Audio/Visual and Computer Equipment | 36.700 | 38.700 | As arranged | Approved Suppliers |
| Studio Management System | 9.000 | 10.000 | As arranged | Franchisor and other Approved Suppliers |
| Shipping | 1.300 | 10.000 | Before opening | Franchisor and other Approved Suppliers |
| Initial Marketing Spend | 15.000 | 15.000 | Before Opening | Approved Suppliers and Vendors |
| Additional Funds – First 3 months | 15.000 | 30.000 | As incurred | Employees, Vendors, Utilities |
| TOTAL | $283.300 | $452.800 | ||
| Royalty | Ad-Fund |
|---|---|
| 7% | 3% |
How Much does a Yoga Six Franchise make?
| Average Gross Revenue Over Measurment Period | Median Gross Revenue Over Measurment Period | Total Number of Studios | Number of Studios that Met or Exceeded the Average |
|---|---|---|---|
| $990.226,23 | $1.063.159,50 | 6 | 4 or 66.6% |
